Export Plan: Globalization & Marketing

For my Globalization and Marketing Class, I was worked with a team of students in which we selected a product to export to an African country. My team decided to export EOS lip balm to Kenya. This project enhanced my knowledge of international business and relations as I learned the necessary tools needed for a company to conduct business with another country. The project also combined many of the important concepts that I had learned in my marketing class from the previous semester with the concepts that I learned during the semester I took Globalization & Marketing. 

Export Plan Write-up

Export Plan Presentation